Potential costumers:
If you were to open a convenience store, you would think long and
hard about the store’s location.
It would not make much sense to open it in a remote area with few
customers.
When you start a website, every person with online access
is a potential customer.
Online Marketplace:
Have you ever wondered how many people actually use the Internet?
Is it a few hundred thousand, a few million or more?
According to the Internet World Stats website, out of a total
6.5 billion people on the planet, about 1/6-th of them go online.
That is a staggering 1 billion people!
Obviously those who could potentially access your website is less
than that since for example not everyone speaks the same language.
If you are developing a website in English then you have access to
at least 330 million people considering just North America.
Of course there are many more English speaking countries so that
number is much larger.
Important points:
I hope these numbers help you realize a couple of important points.
First, if your website does not get much traffic at first don’t give up.
You just haven’t reached all of your potential customers.
This brings me to my second point.
Marketing is important to success and I hope that you now
understand why.
You should know how to properly market your website in order to
drive traffic to it.
For the time being just take some time to comprehend
what a vast economy the Internet really is and the opportunities
that exist therein.
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